SPONSORS - Thank you for making it possible for every dollar of the rider’s contribution to be donated.

The Lodge at Deadwood

The Lodge is one of the newest, most beautiful Deadwood hotels. When you arrive at the Lodge at Deadwood, you won’t be able to take your eyes off the breathtaking panoramic view of the Black Hills and the high plains of Western South Dakota. This scenic, year-round Deadwood hotel and casino stands in a hilltop meadow off the shoulder of historic Mount Roosevelt. Just outside your door is a million-acre playground for hiking, mountain climbing, motorcycling, skiing, and snowmobiling.

The Lodge at Deadwood Hotel satisfies its guests’ appetites with first-class dining at the Deadwood Grille and Oggie’s Sports Bar and Emporium. Catering to both traditional and informal dining preferences, the Lodge offers the best of both for ultimate taste satisfaction. Check the score, rack up a game of pool, or toss a few darts while satisfying your hunger at Oggies, or settle into exquisite dining comfort at the Deadwood Grille.


Geico Motorcycles

Rev up your savings with motorcycle insurance from GEICO. No matter what you own – a sport bike, cruiser, standard, touring bike, or a sweet custom ride, you can turn to us for great rates and great coverage. We even offer scooter insurance. Enjoy the freedom of the open road knowing that the Gecko®'s got your back! Let's Ride®


Fremont Beverages has been quenching the thirst of new Pepsi generations for almost 47 years. Thanks to a chance meeting with a Denver Pepsi-Cola bottler in 1945, Newell Sargent decided to leave his employment at George W. Clayton College for Boys and venture into the soft drink business. A two year search for a small bottling plant led Mr. Sargent and his wife, Mabel, to Worland, Wyoming. The Sargents sold their home and borrowed money from both their parents and an Aunt, and purchased the Worland Bottling Plant. They opened for business as Pepsi-Cola Bottling Company in June of 1947. The one-production-line operation bottled two flavors - Pepsi-Cola and Nesbitt Orange. In the early days at 821 Pulliam in Worland, Mr. Sargent batched and Mrs. Sargent ran the twelve spout Diamond filler. Two full time employees completed the work force that produced, sold and distributed 1100 cases a week. It was a modest beginning to a Company that now employs over 1000 people with 29 facilities operating in a five state region, and producing 48 flavors and brands in bottles, cans and juice packs.

Among the many flavors produced and distributed by Fremont and Admiral Beverages are: Pepsi, Diet Pepsi, Caffeine Free Pepsi, Mountain Dew, 7UP, Dr. Pepper, Crystal Pepsi, A&W Root beer, Slice, Nehi grape, Sunglo, Orange Crush and many more. For more information log onto www.pepsi.com

Road Guardians

"The Road Guardians Program was created by ASM in 2010 to support Motorcycle First Response education as a critical element to outcomes should a crash occur. Road Guardians is a nationally branded program which supports Accident Scene Management’s mission to Reduce Injuries and Fatalities to Motorcyclists. The program provides Resources, Rewards, and Recognition to those who are properly trained. We encourage motorcyclists to be “lifelong learners” by providing resources, and partnerships with safety minded businesses. We provide opportunities for educational certification as well.Through Road Guardians, we are able to connect to our safety-minded riders by providing them with safety information, and support an area of motorcycle safety that is often forgotten. Bystander Assistance Training That is specific to motorcycle crashes is imperative for all motorcyclists and trained professional rescuers. In order for the best possible outcome we need to focus on preventing a crash from occurring in the first place, and then prepare for proper response in the event a crash still occurs. The Road Guardians Program highlights six areas of motorcycle safety in which any motorcyclist can take personal responsibility to get educated." https://roadguardians.org/

Russ Brown Motorcycle Attorneys

Russ Brown Motorcycle Attorneys has been part of the Sturgis Motorcycle Rally for over thirty years and have been a part of the motorcycling community at large for close to 35 years. Russ Brown is also the sponsor and creator of the volunteer program BAM, Free Breakdown and Legal Assistance for motorcyclists. With over 1.5 million members, BAM has been able to assist stranded motorcyclists who are far from home with volunteer roadside assistance and legal assistance nationwide. "We take great pride in our track record over the decades of helping bikers on the road and in the courtroom." Russ Brown, Motorcycle Attorney. The Law offices of Russ Brown Motorcycle Attorneys - Brown Koro & Romag, LLP - are a nationwide law firm fighting for bikers who have been injured in a motorcycle accident. 1-800-4-BIKERS www.russbrown.com

Team Diva

TEAM DIVA is the blingy, leopard-print brainchild of Diva Amy Skaling, who lives by the mantra that anything worth doing is worth OVERdoing! TEAM DIVA specializes in headwear and accessories, and it boasts customers around the globe, including Poison’s Bret Michaels. Put on one of their wonderfully custom pieces and you’ll feel totally unique and, better yet, special!

TEAM DIVA was named after all of Diva Amy’s girlfriends of past, present, and future, because a TEAM of DIVAS knows how to get what they want with style and grace. They are strong, beautiful, can handle anything and strive to be unique.

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