A PERSONAL MESSAGE FROM TONI

“In these unprecedented times, it feels even more important to surround ourselves with goodness and friends and celebrate life. Over the past 11 years Biker Belles has become known organically as the Home for Women at Sturgis, and it will keep that distinction this year. Biker Belles represents many positive elements of the motorcycle community - encouragement, empowerment, mentorship and charity. When we created the event in 2009, we’d hoped it would change people’s lives for the better, and it’s amazing to see over a decade later how much it truly has. Each year the passion, diversity and spirit of this group has inspired amazing and unexpected connections and growth among participants and the community as a whole. I can’t wait to see where the Biker Belles takes us in the years to come, and I hope you will join us on the journey. We will keep your health and safety on our minds as always and look forward to seeing your smiling faces in August. ”
- Toni Woodruff, Biker Belles Program Manager

 
 
 

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Who: YOU!
What: 12th Annual Biker Belles® Celebration
Where: Ride departs from The Lodge at Deadwood.  Celebration & Symposium at the Buffalo Chip CrossRoads
When: Tuesday, Aug. 11, 2020 8:00 a.m. – 2 p.m
Why: To celebrate women in riding and raise significant funds for local charities
How: Register online by Aug. 7, 2020

Experience a day of Real Riders, Real Stories and Real Passion during the 12th annual Sturgis Buffalo Chip® Biker Belles Celebration.

On Tuesday, Aug. 11, from 8:00 a.m. to 2 p.m., you’re invited to join a day of relaxing and uplifting festivities that celebrate the fastest growing segment in the motorcycling—WOMEN!—while supporting organizations benefitting women’s causes.

GRAB LIFE BY THE HANDLEBARS
The Morning Ride™

The Biker Belles Morning Ride™, led by Ride Co-Captains Savannah Rose and Diva Amy Skaling, will take you on a guided journey through the beautiful Black Hills from The Lodge at Deadwood to a symposium and reception at the Buffalo Chip CrossRoads. Here, leading industry women will discuss their experiences with motorcycling during an inspiring symposium.

SHARE YOUR PASSION
Women & Wheels Bike Show™

The Buffalo Chip Women & Wheels™ Bike Show presented by the Wild Gypsy Tour allows you to see some of the coolest female-owned bikes and learn the stories behind them.

UNWIND WITH YOUR WIND SISTERS
Comfort Zone Pampering

Pamper yourself at the reception by visiting the Comfort Zone by Team Diva. Take advantage of this well-deserved opportunity to discover and experience new beauty care, fashion wear and riding gear made specifically for women in this retreat area! 

FEED YOUR HUNGER FOR KNOWLEDGE
Symposium Panelists

Enjoy a delicious lunch catered by Bonafide Food Love while taking in stories from our symposium panelists, Jody Perewitz and Lena Fairless. Also in attendance will be honorary special guests Gloria Struck and Jill Parham as well as other featured special guests. While you’re there, be sure to check out the phenomenal auction items and place your bids.

TURN OUT AND SHOW YOUR STRENGTH
Women Riders Turnout

After the lunch and symposium, you’ll be invited to join other women riders from around the globe for the Women Riders Turnout–a gathering and photo op to show the motorcycle industry and riding world the power of women riders as a whole.

Companies and organizations tout the 19% of female riders as the hope of the industry. This gathering aims to break records and show the world what 19% looks like in a real-time, visible way that can’t be ignored.

LIVE WITH PURPOSE
Charity Cause

The Sturgis Buffalo Chip created the Biker Belles for two complementary purposes.

  1. To raise awareness of the passion, diversity and spirit of women in motorcycling, celebrating women’s role in shaping the culture, art and history of motorcycling.
  2. To use the event to raise funds for local charities that would be of particular interest to these very women. This charity event has been raising monies for worthy causes since its inception in 2009. Your contribution in 2020 will help the Biker Belles continue its mission of charitable giving.

JOIN THE COMMUNITY
All Are Welcome

All—men and women, riders and non-riders—are welcome to join this gathering of mentorship and sharing.

Participants are asked to make a $65 contribution to join the festivities, 100 percent of which directly benefit three South Dakota-based charities that benefit women-related causes, Helping with Horsepower, the Strider Foundation and the Sturgis Motorcycle Museum & Hall of Fame.

Don’t miss your opportunity to gather, ride and share stories during the 2019 Biker Belles event. Reserve your place now!

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Purchase Group Photo

To stay up to date on everything Biker Belles, be sure to subscribe to the Sturgis Rider® News Blog and follow the Biker Belles on Facebook!

LIVE THE JOURNEY

The Biker Belles legacy began 12 years ago with a vision to create a women’s charity ride.

The idea later blossomed to become much bigger and broader with the involvement of a group of women who wanted to make a difference.

Hall of Famers Gloria Struck, Cris Sommer Simmons and Laura Klock, along with ride expert Meg McDonough, all wanted to elevate their support for women in motorcycling and encourage new riders into the sport and lifestyle they themselves knew and loved so much.

Motorcycling had been a vehicle for change in the lives of these women, so they felt called to improve the event to recognize those who paved the way, raise funds to support the preservation of this history and build up the lives of the next generation of young girls in the local community.

The Sturgis Buffalo Chip shared this vision, and so a symposium was added, the Comfort Zone and silent auction was created, and later Ambassador Diva Amy Skaling and Ride Safety Captain Vicky Roberts-Sanfelipo joined the celebration. In 2016 Kelly Yazdi brought the Wild Gypsy Tour women to the circle.

The Biker Belles community continues to grow and has earned the reputation of the home for women in Sturgis. What started out as a women’s ride every year has now expanded to a day-long event for everyone—women, men, riders, passenger riders, non riders—to celebrate and support women and their role in the sport of motorcycling.

The Biker Belles program continues to evolve as riders’ interests and passions continue to change.

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