SPONSORS - Thank you for making it possible for every dollar of the rider’s contribution to be donated.

Geico Motorcycle

Rev up your savings with motorcycle insurance from GEICO. No matter what you own – a sport bike, cruiser, standard, touring bike, or a sweet custom ride, you can turn to us for great rates and great coverage. We even offer scooter insurance. Enjoy the freedom of the open road knowing that the Gecko®'s got your back! Let's Ride®

Continental Tire

Founded in 1871, Continental is a multinational company which manufactures safe, efficient, and performance-oriented tires for passenger cars, commercial vehicles, and two-wheelers. It is one of the foremost leaders in tire technology and tire production, with a broad product range suitable for use in a variety of conditions and applications. And through continuous investment in research and development, Continental makes a significant contribution to mobility that's secure, cost-effective, and ecologically friendly.


In 1903, out of a small shed in Milwaukee, Wisconsin, four young men lit a cultural wildfire that would grow and spread across geographies and generations. Their innovation and imagination for what was possible on two wheels sparked a transportation revolution and lifestyle that would make Harley-Davidson the most desirable motorcycle brand in the world. Today, we continue to define motorcycle culture and lifestyle, evoking soul-stirring emotion reflected in every product and experience we deliver - like we have for well over a century and will for generations to come.

Bonafide Food Love

Bonafide Food Love is a Wyoming-based food truck and catering company, specializing in local, fresh, organic cuisine. We are proud to support local producers and small-scale agriculture in our pursuit of the freshest ingredients. 

We enjoy community events in our hometown of Sheridan and traveling to Sturgis every year to participate in the "Best Party Anywhere." As we roll into our 5th year as vendors at the Buffalo Chip, we are proud to be a part of the Ride Wild - Wild Gypsy Tour Camp and to provide fresh foods with friendly service up at the Bonafide Oasis area.

Each year, we have been honored to support and sponsor the Biker Belles lunch conference for female riders. As woman riders, we love watching the continued support for the industry growth in uplifting all women riders to join together and encourage each other's growth and pursuit of the freedom of the open road! 

We can’t wait to see you and nurture and nourish you with our Food Network Award-winning meals and great hospitality.


Hot Leathers

Hot Leathers, the industry leader in motorcycle apparel, has been outfitting motorcyclists for over 25 years. Renowned for their supreme selection of motorcycle merchandise, Hot Leathers has become the industry standard for quality, selection and value. From premier leather riding jackets and specialty printed t-shirts to belts, leather bags and helmets, any enthusiast knows that genuine biker style isn’t achieved without the bold and original products made available through Hot Leathers. We have multiple store locations including Sturgis, S.D.; Swansea, Mass.; Daytona Beach, FL.; East Providence, R.I.; and South Windsor, CT. Offering customers the best selection of motorcycle merchandise in stores, online and on the road, browsing Hot Leathers’ extensive line of products has never been easier or more convenient. In addition to their numerous permanent retail locations, Hot Leathers is frequently on the road showcasing its wares at over 35 rallies and events across the country. Wherever you find yourself during rally season, a Hot Leathers location is sure to be nearby. For more information log on to www.hotleathers.com


Fremont Beverages has been quenching the thirst of new Pepsi generations for almost 47 years. Thanks to a chance meeting with a Denver Pepsi-Cola bottler in 1945, Newell Sargent decided to leave his employment at George W. Clayton College for Boys and venture into the soft drink business. A two year search for a small bottling plant led Mr. Sargent and his wife, Mabel, to Worland, Wyoming. The Sargents sold their home and borrowed money from both their parents and an Aunt, and purchased the Worland Bottling Plant. They opened for business as Pepsi-Cola Bottling Company in June of 1947. The one-production-line operation bottled two flavors - Pepsi-Cola and Nesbitt Orange. In the early days at 821 Pulliam in Worland, Mr. Sargent batched and Mrs. Sargent ran the twelve spout Diamond filler. Two full time employees completed the work force that produced, sold and distributed 1100 cases a week. It was a modest beginning to a Company that now employs over 1000 people with 29 facilities operating in a five state region, and producing 48 flavors and brands in bottles, cans and juice packs.

Among the many flavors produced and distributed by Fremont and Admiral Beverages are: Pepsi, Diet Pepsi, Caffeine Free Pepsi, Mountain Dew, 7UP, Dr. Pepper, Crystal Pepsi, A&W Root beer, Slice, Nehi grape, Sunglo, Orange Crush and many more. For more information log onto www.pepsi.com

Russ Brown Motorcycle Attorneys

Russ Brown Motorcycle Attorneys has been part of the Sturgis Motorcycle Rally for over thirty years and have been a part of the motorcycling community at large for close to 35 years. Russ Brown is also the sponsor and creator of the volunteer program BAM, Free Breakdown and Legal Assistance for motorcyclists. With over 1.5 million members, BAM has been able to assist stranded motorcyclists who are far from home with volunteer roadside assistance and legal assistance nationwide. "We take great pride in our track record over the decades of helping bikers on the road and in the courtroom." Russ Brown, Motorcycle Attorney. The Law offices of Russ Brown Motorcycle Attorneys - Brown Koro & Romag, LLP - are a nationwide law firm fighting for bikers who have been injured in a motorcycle accident. 1-800-4-BIKERS www.russbrown.com

Team Diva

TEAM DIVA is the blingy, leopard-print brainchild of Diva Amy Skaling, who lives by the mantra that anything worth doing is worth OVERdoing! TEAM DIVA specializes in headwear and accessories, and it boasts customers around the globe, including Poison’s Bret Michaels. Put on one of their wonderfully custom pieces and you’ll feel totally unique and, better yet, special!

TEAM DIVA was named after all of Diva Amy’s girlfriends of past, present, and future, because a TEAM of DIVAS knows how to get what they want with style and grace. They are strong, beautiful, can handle anything and strive to be unique.

Twisted Tea Brewing Company

Twisted Tea, the No. 1 refreshing hard tea in the country, was founded in 2001 on the twisted promise that a hard iced tea should taste like real iced tea. Incredibly smooth and refreshing, Twisted Tea is made with real brewed tea for a delicious, easy to drink hard tea available in a variety of flavors, including fan favorites, Original and Half & Half. For more information, visit www.twistedtea.com. And follow them on social media @twistedtea #twistedtea


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