SPONSORS - Thank you for making it possible for every dollar of the rider’s contribution to be donated.


BMW of North America, LLC has been present in the United States since 1975.  Rolls-Royce Motor Cars NA, LLC began distributing vehicles in 2003.  The BMW Group in the United States has grown to include marketing, sales, and financial service organizations for the BMW brand of motor vehicles, including motorcycles, the MINI brand, and Rolls-Royce Motor Cars; Designworks, a strategic design consultancy based in California; a technology office in Silicon Valley and various other operations throughout the country.  BMW Manufacturing Co., LLC in South Carolina is part of BMW Group’s global manufacturing network and is the exclusive manufacturing plant for all X5 and X3 Sports Activity Vehicles and X6 and X4 Sports Activity Coupes.  The BMW Group sales organization is represented in the U.S. through networks of 341 BMW passenger car and BMW Sports Activity Vehicle centers, 152 BMW motorcycle retailers, 127 MINI passenger car dealers, and 36 Rolls-Royce Motor Car dealers.  BMW (US) Holding Corp., the BMW Group’s sales headquarters for North America, is located in Woodcliff Lake, New Jersey.

Information about BMW products is available to consumers via the Internet at: www.bmwmotorradusa.com


Geico Motorcycles

Rev up your savings with motorcycle insurance from GEICO. No matter what you own – a sport bike, cruiser, standard, touring bike, or a sweet custom ride, you can turn to us for great rates and great coverage. We even offer scooter insurance. Enjoy the freedom of the open road knowing that the Gecko®'s got your back! Let's Ride®

Hot Leathers

Hot Leathers, the industry leader in motorcycle apparel, has been outfitting motorcyclists for over 25 years. Renowned for their supreme selection of motorcycle merchandise, Hot Leathers has become the industry standard for quality, selection and value. From premier leather riding jackets and specialty printed t-shirts to belts, leather bags and helmets, any enthusiast knows that genuine biker style isn’t achieved without the bold and original products made available through Hot Leathers. We have multiple store locations including Sturgis, S.D.; Swansea, Mass.; Daytona Beach, FL.; East Providence, R.I.; and South Windsor, CT. Offering customers the best selection of motorcycle merchandise in stores, online and on the road, browsing Hot Leathers’ extensive line of products has never been easier or more convenient. In addition to their numerous permanent retail locations, Hot Leathers is frequently on the road showcasing its wares at over 35 rallies and events across the country. Wherever you find yourself during rally season, a Hot Leathers location is sure to be nearby. For more information log on to www.hotleathers.com


Fremont Beverages has been quenching the thirst of new Pepsi generations for almost 47 years. Thanks to a chance meeting with a Denver Pepsi-Cola bottler in 1945, Newell Sargent decided to leave his employment at George W. Clayton College for Boys and venture into the soft drink business. A two year search for a small bottling plant led Mr. Sargent and his wife, Mabel, to Worland, Wyoming. The Sargents sold their home and borrowed money from both their parents and an Aunt, and purchased the Worland Bottling Plant. They opened for business as Pepsi-Cola Bottling Company in June of 1947. The one-production-line operation bottled two flavors - Pepsi-Cola and Nesbitt Orange. In the early days at 821 Pulliam in Worland, Mr. Sargent batched and Mrs. Sargent ran the twelve spout Diamond filler. Two full time employees completed the work force that produced, sold and distributed 1100 cases a week. It was a modest beginning to a Company that now employs over 1000 people with 29 facilities operating in a five state region, and producing 48 flavors and brands in bottles, cans and juice packs.

Among the many flavors produced and distributed by Fremont and Admiral Beverages are: Pepsi, Diet Pepsi, Caffeine Free Pepsi, Mountain Dew, 7UP, Dr. Pepper, Crystal Pepsi, A&W Root beer, Slice, Nehi grape, Sunglo, Orange Crush and many more. For more information log onto www.pepsi.com

Russ Brown Motorcycle Attorneys

Russ Brown Motorcycle Attorneys has been part of the Sturgis Motorcycle Rally for over thirty years and have been a part of the motorcycling community at large for close to 35 years. Russ Brown is also the sponsor and creator of the volunteer program BAM, Free Breakdown and Legal Assistance for motorcyclists. With over 1.5 million members, BAM has been able to assist stranded motorcyclists who are far from home with volunteer roadside assistance and legal assistance nationwide. "We take great pride in our track record over the decades of helping bikers on the road and in the courtroom." Russ Brown, Motorcycle Attorney. The Law offices of Russ Brown Motorcycle Attorneys - Brown Koro & Romag, LLP - are a nationwide law firm fighting for bikers who have been injured in a motorcycle accident. 1-800-4-BIKERS www.russbrown.com

Team Diva

TEAM DIVA is the blingy, leopard-print brainchild of Diva Amy Skaling, who lives by the mantra that anything worth doing is worth OVERdoing! TEAM DIVA specializes in headwear and accessories, and it boasts customers around the globe, including Poison’s Bret Michaels. Put on one of their wonderfully custom pieces and you’ll feel totally unique and, better yet, special!

TEAM DIVA was named after all of Diva Amy’s girlfriends of past, present, and future, because a TEAM of DIVAS knows how to get what they want with style and grace. They are strong, beautiful, can handle anything and strive to be unique.


The iconic American denim brand 

Wrangler® has been outfitting cowboys and cowgirls since 1947. With a rich history rooted in the western way of life, Wrangler still offers authentic, hard-working western apparel today. 
Wrangler offers something for everyone – from the updated fits and finishes of the men’s Wrangler Retro® collection – to the tough as nails Wrangler RIGGS WORKWEAR® collection – to the fashion-forward looks of Rock 47® by Wrangler for men and ladies. And new this summer, Wrangler is helping everyone stay cool during the Rally with the launch of Premium Performance Cool Vantage™ Cowboy Cut jeans with superior moisture-wicking technology. Designed to address denim getting hot, heavy and restrictive while working or riding in the heat of the day, Wrangler Cool Vantage jeans incorporate the newest innovation in comfort to keep men cool, dry and comfortable.
For more, visit www.wrangler.com


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